Helping Customers Escape Costly Water Heater Rentals

Roger with a Rheem Water Heater

In our last issue of An Engineer’s Opinion, I announced that we were entering the water heater business with a new rent-to-own product. I also outlined some of the benefits of this type of product vs. renting for life.

About half of the water heaters we installed over the summer were rent-to-own and the other half were purchased outright. Both are good options and our rent-to-own option can cut the cost of ownership of a water heater in half, should it last 20 years, which is very common in the GTA.

As with all new ventures you learn a few things as you go along. The technical aspects we mastered quickly. What proved to be a bigger challenge was dealing with the existing water heater monopolies. They clearly don’t want AtlasCare, or anyone else for that matter, taking out their water heaters. They will occasionally offer customers a financial “incentive” to stay with them. More than likely, however, they will issue empty threats of big financial penalties and legal action if they are not paid (just the kind of company
I want to do business with).

To make it easier for water heater customers to switch to AtlasCare, we ask you to sign a document naming AtlasCare and our financial partner, Vista Credit, as your agent. The great news for you is that we take out the tank, return it to the monopoly and assume all of the financial risk and indemnify you (the homeowner) from any charges that could potentially be levied.

Please call us if we can help you get out of a costly rental agreement and leave it to AtlasCare to look after all of your HVAC service needs.


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Roger Grochmal

Roger Grochmal

Roger Grochmal is one of Canada’s leading heating and cooling experts. A professional engineer and MBA, Roger brings over 35 years of experience to bear as the CEO and Chairman of AtlasCare Heating + Cooling. He is a frequent contributor to Mechanical Business magazine and an active member of multiple industry associations, including the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI).

Since acquiring AtlasCare in 1986, Roger has shaped the company into what many consider to be the finest HVAC contractor in the Greater Toronto Area.
Roger Grochmal

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