Big Change Means Big Value

An AtlasCare technician with a homeowner and an 98.7% efficient furnace

The HVAC industry has tended to live at the bottom of the value chain for so long because there was no big energy penalty for not improving efficiencies.

The government’s efficiency goals as laid out in the Pan-Canadian Framework on Clean Growth and Climate Change are necessarily ambitious: lower carbon emissions by 50% by 2030 and 80% by 2050. Some businesses will view this as challenging, but I am excited by the ongoing innovation that will result.

Things have changed materially for our industry in a very short period of time, and increasing public awareness is also playing an important role. In the wake of rising energy costs and climate change, more and more consumers are demanding products that will do the job without wasting energy. We all know that cars and trucks are major sources of carbon emissions, but our homes and businesses are also contributing to this issue. It is everyone’s problem and we all have a responsibility to contribute to the solution through our actions and efficiency choices.

AtlasCare now has access to furnaces that are up to 98.7% efficient and air conditioners up to 25 SEER from Lennox. These are industry leading numbers and I am very happy to offer these products to our customers. They do cost more, but deliver so much greater value than your basic furnace or air conditioner, thanks to greater efficiency, better comfort, and whisper quiet operation. Top of the line HVAC equipment is also a key factor in a home’s resale value. Spending more upfront can be trying for some, but consumers are understanding the necessity and the benefits.

All products evolve through technological advances and it is fascinating to speculate where the HVAC industry will be in as little as 10-20 years.

Roger Grochmal

Roger Grochmal

Roger Grochmal is one of Canada’s leading heating and cooling experts. A professional engineer and MBA, Roger brings over 35 years of experience to bear as the CEO and Chairman of AtlasCare Heating + Cooling. He is a frequent contributor to Mechanical Business magazine and an active member of multiple industry associations, including the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI).

Since acquiring AtlasCare in 1986, Roger has shaped the company into what many consider to be the finest HVAC contractor in the Greater Toronto Area.
Roger Grochmal

Related Posts